It has been a few months since I have posted something. The last time I posted on MarketinginKorea, I announced that I would be taking a break. However, I’ve realized that I have a lot of valuable content I can share with the readers and listeners, so I decided to make some time to share some of my Marketing experiences as I operate my new business, where I’m in charge of the marketing and custom service.
If you haven’t figured out by now, my flower business has been launched! Well, our business, meaning my wife, my sister-in-law, my mother-in-law, and I. And guess what?! We’ve already made some sales! Unbelievable! Yes, it is! And all the sales aren’t from family members, so that’s even more shocking. But, should I really be that shocked? (This is not to sound conceited in any way)
Well before we get into my theory as to how and why I was able to make some sales within literally a day of launching my website, let’s talk about some of the ways I’m currently marketing my business.
Here are some (paid and free) ways that you may be familiar with:
- Using Facebook
- Using Google Ads
- Paying for advertisement space on a website
In this post, we will focus only on Facebook. So, there are a bunch of things I have been doing on Facebook, since of course there isn’t just one way to market on Facebook. Here are just some of the things I’ve done to leverage Facebook.
*For the record, I’m actually one of those guys who uses Facebook mostly for the feeds. Meaning, I use it to read news, see what people are up to, and that’s pretty much it. I wish I were more “social”, but I just naturally don’t engage in long conversations or publicly message that many people on Facebook. And even though I’m not the most “social” guy, I’ve been able to use Facebook to get leads and spread the word to probably thousands of people by now, that FlowerGiftKorea.com is the place where you can get Premium flower gifts with a Money Back Guarantee.
1) I Provided My “Friends” With a Teaser
I don’t regularly post on Facebook, I just don’t. But, I do love to share good news when I can. If you follow me on Facebook, I post news about family events, things to celebrate, and maybe causes to support at times. So, the conclusion is that I don’t post or message much on Facebook.
So, when I wrote a fairly long post, out of the blue, with some pictures, about completing a “Flower Business Course” in Korea and receiving certificates from flower mentors with 40 years of experience, and that My wife’s family and I would be starting a flower business, people who know/knew me and hadn’t heard from me for awhile, were curious. And they liked my post! Nice! I mean, who doesn’t “like” good news?
*Red Box At Top: Message I wrote by Tagging My Business Fan Page, my business partner, and sharing my feelings.
Two Red Circles: Show My partner and I receiving our certificates from our mentors.
Blue Box At Bottom: Show 70 likes
2) I Created a Facebook Fan Page
A Facebook Fanpage is essential for any business marketing on Facebook. It’s the face of your business on Facebook. You can also create a group, but I prefer a page, since I don’t have to moderate members. I actually created the fan page long before I notified my friends about starting a business, but I only put up simple images. However, all of the information on our Facebook Fanpage is complete.
The above image is just the top part of the fan page. The Fan Page includes a place to input your phone number, address, email, a summary of your business, and a lot of other features. The blue oval shows 60 likes! We got 60 real likes within a day! And it’s something that I am really happy with. You can see our business name in the blue box. As you can see, I included the word, “Money Back Guarantee Flowers in Korea” at the front of the name. This Money Back Guarantee concept is something I want to make clear to potential buyers, because I found it hard to trust online flower merchants in Korea. A lot of people in Korea believe it’s a hit or miss when you buy flowers online, but I wanted to change that. Though my flowers are not cheap, they are premium quality and we guarantee your satisfaction with the final product. I want to make sure that our customers are always satisfied with their purchase. The red oval shows a “Shop Now” button, which is your “Call to action” button. You can format the words to other options as well. And the red box is our “profile image”, which is different than the large long timeline image at the top.
3) I Announced That Our Business Was Launched & Passively Asked For Likes
I basically said that our website has now officially been launched and asked people to like our page. This actually helped us get a few likes. And the thing is, in order for people to have liked the page, they had to have clicked on the link that I included in my post. Therefore, I was shown a lot of support from friends and from people I didn’t even know that well.
In my post, I made sure to have “checked in” to my business, which is my business fan page, and let people know that our business was officially opened! And we got a lot of support right away, 58 likes! for the post. And remember, I’m not even that active on Facebook. It’s amazing how much support you can get, just by asking.
4) I Privately Asked Each of my Friends to Like Our Page
I literally went down my whole list of friends and invited everyone on the list to “Like” my business page. To be honest, some people may not agree with what I did, but it doesn’t hurt to try. Also, nobody wants to like a page that has no likes, so I asked everyone on my list. And guess what, people that I hadn’t talked to in like 5-6 years liked my business fan page! I don’t want to focus on the fact that I’m terrible at keeping in touch with my friends, but on the fact that there are a lot of people out there who are cool with liking your stuff. For the most part, if the people like you, they will most likely “like” your business or news.
So, you can see that from the image, most people didn’t actually like my fan page. The truth is, only about 5% of the people on my friends list liked my business fan page. But, at the same time, it’s hasn’t even been two full days since launching my business site.
5) I Purchased Sponsored Ads and Targeted Different Countries
I chose a daily spending limit and created a Facebook ad to further promote my Facebook fan page. The goal is to get more likes, and I mean real likes. I do know that there are ways to get fake likes, but I didn’t want to take any chances. Plus, I want to know whether or not my products are truly likeable.
You can see my personalized message in the red box. This is what shows up in the “desktop news feed”. Different formats show up as well, “Mobile News Feed” and “Right Column”. I believe Facebook ads have helped bring awareness, but it hasn’t really brought in too many likes yet.
6) I Shared One of The First Purchases on the Fanpage and on my timeline
So, one our first customers was actually a guest on the Marketing in Korea podcast. She is the owner of Honey Hair Korea and other businesses in Korea. You can check out her podcast episode where she talks about her businesses and her journey to start them by visiting MarketinginKorea.com/026
I first uploaded the product she purchased on the “fan page”, and in the green box, you can see that I gave her a big shout out. I also included the URL to one of her businesses, shown in the red box, and then I shared this post on my personal page (purple box).
I shared this information for two reasons, to help legitimize my flower business, and to give Jessica some marketing exposure for her businesses as well.
I truly believe that recording a few episodes with Jessica and helping her sell more of her products were the reasons why she bought the flowers. And of course, she’s just a great daughter in law in general for sending the flowers to her Mother. But, it goes to show that people help people. I’m sure Jessica knows how much the first few sales mean to a new business, so my family is very grateful that she used our service.
So, these are a few ways I am currently using Facebook. It’s still pretty early to see how all of it will turn out, but it’s pretty interesting for now. If you have used Facebook in other ways to market, I would love to learn them. Also, if you have any questions about anything I shared, just comment below. I wish you all the best in your businesses, projects, and causes.
If you are looking for a service that sends flowers all over Seoul and parts of Gyeongi that you can trust, visit www.flowergiftkorea.com